We Care Arts is a non-profit based in Dayton, Ohio that specializes in providing people with physical, mental, and emotional challenges a space and materials necessary to create art. I was tasked with developing a new identity system and ad campaign for the non-profit. The graphic language of the campaign matches the warmth and brightness that the organization provides for its artists and their lives. The campaign was developed to recruit volunteers to the program, and to generate awareness for the organization.